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For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. There have been carrier pigeons, smoke signals, semaphores, trumpets, and now SMS, emails, voicemails, movies, emojis, and snaps. But does it ever compare to face-to-face interaction? Most would agree not. That’s because, with each of these forms, something of the message is lost. You miss out on the interplay of all the senses that comes with seeing, hearing, and reading all the non-verbal communication that we’ve evolved to receive. Yet in the device-addicted, always-connected modern landscape of business, one technology is bringing back the human spark: video. Why is it new? Because with quick-capture technology like Vidyard’s ViewedIt, it’s finally easy. And because video has a higher informational throughput—you can say far more with less effort—it’s opening up a world of possibility for internal communications. Here are 11 ways that video is perfect for internal communications:
1. Executive fireside chatsFireside chats are far from a new concept, but what about internal ones? With the power of webcams or a quick camera + tripod set up, there’s no need for heavy industrial camera equipment and a marketing-led, makeup-padded production. In fact, Vidyard customers are finding that engagement rises and internal audiences watch for longer when videos are informal. Just a little lighting, maybe a hi-definition webcam, and your executives have a direct channel to the entire company. 2. Capturing meetingsIt’s always the webinar or the whiteboard brainstorming session that you didn’t think to capture that you end up needing. Erase those regrets and set up either screencapture or your laptop webcam (or both!) to document the entire thing. Save them for easy recall by tagging them by date, time, and topic. 3. Broadcasting standupsSaving team weekly or bi-weekly meetings via video helps teams remember what happened previously and allows team members who weren’t there to stay up to date. 4. Keeping remote teams connectedVideo communicates more than phone calls do alone and they help alleviate the alienation that remote workers can often feel. This is increasingly important as already, 43% of the U.S. workforce works remotely to some degree, reports The New York Times, and this figure is expected to grow to 50% by 2020. It’s important for your organization to nail down these video communication skills now to maintain that connection no matter what. Want to learn more on this? Check out this post on how video is reviving culture for remote employees. 5. Walk-throughsEver have someone circulate an internal email on how to change your HR benefits or update an Outlook setting that looked like an impenetrable wall of jargon-filled text? Suffer those email essays no longer. Technologies like ViewedIt allow you to screen-capture while you talk so that everyone can follow along. It’s like a webinar, but without the mind-numbing complexity. At Vidyard, we just switched from using Google Hangout video calls to Zoom video calls for our meetings. Our handy Greg Bowen made these videos for us all to learn how to switch our calendar invites: 6. OnboardingWhile many organizations have onboarding processes, it’s remarkably difficult to build a bullet-proof system. Instead, new hires typically pester more senior employees with corner-case questions until they’re ramped up. This is great for team building, but bad for productivity. Senior folk who record their answers in video, need only do it once, for all future new hires. These videos can then be stored in a simple video onboarding hub for easy access. 7. Peer-to-peer messagesSome questions or problems transcend text or voicemail, and it’s easiest to ask them via video. This way, employees can walk through their thought process, lead their peers up to where they got stuck, and invite their responses. 8. Tribal knowledge data dumpsWhenever a teammate reaches an “aha moment” and discovers something critical, it’s not unusual for people to gather around their desk to see. Usually, the knowledge transfer ends there. With video, however, teams can share their newly won tribal knowledge with a wider group and save it for future new hires. 9. Product feedbackConstant feedback is crucial to agile development teams but more often than not, they either have to hunt through analytics or interview users to get it. With simple video capture, product teams can solicit feedback from across the organization to hear, see, and watch reactions from everyone in a client-facing role. 10. Product announcementsIf a product team wants to demonstrate a new feature, it’s not uncommon for leadership to gather everyone into conference halls or onto webinars for a demonstration. If your product team works in sprints that are measured in weeks, this is impractical, and announcements must either wait or developers must pack it all into the release notes and hope that people read it. With video, these teams can simply show how the feature works in real-time and track to see who has actually watched. When we first launched ViewedIt internally, our product champion, Daryna Kulya, shared a video with us all with the details we needed to know: 11. Marketing announcementsAs a marketer, there are few things worse than hearing what your new marketing message has evolved into after it’s gone through the telephone-game process of making its rounds through the company. Video, on the other hand, allows you to distribute your exact phrasing, intonation, and wording directly to everyone in the company to a place where they can return whenever they wish. It’s also really great to communicate a marketing launch to the whole company. Check out this video I created to announce the launch of our Video Selling Institute: Video is ideal for internal communications and can be had for a fraction of the cost of raising a roost of hardy carrier pigeons. And the best part? We haven’t even discovered half of the uses yet. Be part of the video shift—download the ViewedIt plugin and see what your organization comes up with! The post 11 Simple Ways to Improve Your Internal Communication with Video appeared first on Vidyard. from http://www.vidyard.com/blog/11-ways-video-improve-internal-communication/
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from http://webdesign499.weebly.com/home/fort-lauderdale-offset-printing-experts-httpstcob74tgb4i26 B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs. My name is Tyler, and in this Chalk Talk we’ll discuss how you can use personalized video content throughout your ABM programs to help you cut through the noise and turn more targeted accounts into paying customers. Account-based marketing helps to ensure that you’re building programs designed to attract, engage, and convert those key accounts that you know are an ideal fit for your business. It’s also a great way to ensure that marketing and sales are aligned on which accounts they’re going after, how they’re going to connect and engage those key accounts, and how they’re going to use the right information at the right time to help them convert those prospects into paying customers. The Challenge of ABMNow, ABM sounds great, but it also comes with a number of challenges that forces us to rethink how we build these programs. This is largely because we’re often targeting prospects who have not yet raised their hand or come inbound into our sales funnel. As a result, ABM is largely an outbound methodology, and this creates a few big challenges. First of all, at the connect stage, how do you capture attention and awareness? How do you stimulate a response from individuals who haven’t yet come inbound into your programs? Once you’re building engagement, how do you build trust? How do you build a more personal connection? And how do you create a sense of urgency for an account that may not think that they’re ready for a demo? And finally, how do we move from individual lead level intelligence to account level intelligence to help us better understand and tailor our message for a solution that targets an account as a whole? The good news is, video content and video analytics can help you with each of these challenges head on, so let’s take a look at how you can use video to supercharge your ABM programs. Video for Account-Based EverythingWhen you’re trying to generate awareness, and this ties directly to that connect stage, there are a few different ways that you can use video to stand out and get the responses that you need. The first is leveraging video with an email marketing campaigns that are targeting individuals at key accounts. Let’s say you’re going after GE and you have 50 different contacts across the business that you know could be a fit for what you do. Instead of blasting them with the same old text-based email or a link to an ebook, include a video, a customer testimonial related to the industry that they’re in. Perhaps even a custom video recorded by your marketing and sales team that explain exactly why and how you can help their business achieve their results. This can be much more powerful and generate much higher click through rates than traditional email marketing. The second is the one I get really excited about, is taking this to the next level with personalized video. This is the idea of sending out in an orchestrated way a video to a number of different individuals within a key account, but personalizing the content in an automated way to include their first name, their title, or perhaps their company name right inside the video and right in the thumbnail image. Let’s take a look at how personalized video actually works in the real world. Personalized Video for ABMLet’s say you’re a business and I’m targeting you with one of our ABM programs, and this is a thumbnail of a video that lands in your inbox. <pic> Now, you’re more likely to click on this than a traditional text-based email, but what if this video included your name in it? Or your company name? Would you be more inclined to click through and watch that content or to share it around the office with your peers and colleagues? Well, the good news is the data says yes. In fact, users are five times more likely to engage in a personalized video message than they are in traditional text-based email. That can be the difference to standing out in their inbox and getting your message heard, and being swept aside and lost in the clutter of their overly busy inbox. Another great way to stand out is not just in the inbox, but in the mailbox using something like this, a video card. Video cards can now be shipped to people directly, and they include a video screen right inside them where you can have a custom video or one of the ones you have off the shelf as a way to explain exactly how you’re going to solve problems for them. This can not only be a great way to generate awareness, but it can be a great way to create brand buzz within their office, as things like this tend to get shared around very, very quickly. Video for Sales EngagementSo, now you started to get their attention from a marketing perspective, how do you engage with them in a one to one level in your sales team? That’s where personal video messages come into play. Imagine as you’re hitting your accounts with these automated marketing emails, they get a personal video message from an account rep at your company to introduce them to themselves and to your business. Let’s take a look at what that might look like. This here is a personal video message sent from ViewedIt from a sales rep to an individual at a target account. <video> You can see they’ve written their name on the whiteboard so that right from the thumbnail image you can tell that this is a personalized message just for you. Now, videos like these, just like with personalized video, tend to generate 5x or higher response rate than traditional text-based prospecting emails. Again, this is a great way to not only create a great brand experience, but to introduce your business and to explain exactly why it is you can help solve problems. Now, once you’ve got their attention with one to one personal messages, you can use tools like ViewedIt to record custom demos, custom screen captures, that again, show them exactly how you can help their business, and that helps you develop a more personal and trusted relationship. You can also start sharing relevant customer success stories, and again, other videos that will help bring your brand to life and showcase how other businesses like theirs have solved problems with you. Turning Viewers into CustomersSo, things are going well. You’ve now engaged with this key account, you’re hitting more people with your content. Now how do you use insights to help you convert that deal? Well, with tools like Vidyard you can actually understand which individuals within that account are engaging in your video content, what are they watching, and which parts are they replaying? This can give you some really great insight into who’s interested in what, but what you can also do is take all of that information up to an account level. So you can understand, for example, at ACME overall, how are they engaging in my video content? Who are all the different stakeholders that are watching that information? And what can I glean from that to help me understand not only what the individuals are interested in, but what a tailored solution for that business overall might be. As I’m ready to present my proposal, again, I can use a tool like ViewedIt to record a custom video proposal where I can actually speak to my audience to explain exactly what’s included in the package, what the costs and terms are, and to answer any questions that may come up. So, a number of great ways in which you can use video to help you connect, engage, and convert key accounts as part of your ABM programs. My name is Tyler Lessard, and this has been a Vidyard Chalk Talk. The post Chalk Talks: Using Video for Account-Based Marketing appeared first on Vidyard. from http://www.vidyard.com/blog/chalk-talks-using-video-account-based-marketing/
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