Emails aren’t READ, Videos are VIEWED, from all of us at Vidyard – Happy Valentines Day to you!
This Valentine’s day we wanted to do something special for our customers, we debated how to pull something together that was personal, quick to execute, didn’t use much budget, and got the message across that Vidyard loves its customers.
Do we send them all handmade valentines day cards? Buy everyone boxes of chocolates? Hire a man with a plane to write their names in the sky (oh wait we already did that).
In the final hour, the idea clicked, a video booth! We could decorate an office and let staff use Vidyard GoVideo to quickly record Valentine’s Day themed videos on their laptops to send to customers. Using $30 worth of decorations (our only expense for this campaign) the Vidyard Valentines Day Video Booth was created!
Throughout the day staff were encouraged (and tempted with donuts) to come down to the Video Booth and record videos for their clients/customers to show them how much we cared. We also captured some behind the scenes moments with the time lapse video below. You’ll want to watch until the end for an added treat!
The best part was that because they were using GoVideo there was no outside equipment needed. Staff simply leveraged the free chrome extension, and recorded videos using their laptops. This made it easy for our busy sales reps, and customer success managers (CSMs) to record a bunch of personal videos for customers without needing a video production team to shoot them.
How did our videos turn out? Amazing! Clients were blown away by the gesture, and it was an unexpected treat to their Valentines Day. Here are some examples of great videos that were recorded;
There are many great ways that your organization can use GoVideo to surprise, connect with, and WOW your customers/prospects. You can use it to send holiday messages like we did (St. Patrick’s Day Video Booth anyone?) but GoVideo can also be used to welcome customers to your organization, celebrate their milestones, introduce them to their CSM team, give product updates, help with support tickets, and so much more.
Have some great ideas of how your organization can use GoVideo to enhance experiences? Already using GoVideo and want to show off your creative uses of it? Share it with me in the comment section below!
The post How We Took $30 And Created A Killer Valentine’s Day Campaign! appeared first on Vidyard.
Two Success Habits of #Millionaires That Will Catapult Your Future via @clintonsenkow https://t.co/4nX1vI7Bby
Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity. You have a chance to stand out, be super creative, show your brand, have some fun, and to ultimately invoke a more emotional reaction and build trust and empathy with your audience.
In the video below, Tyler Lessard, VP of Marketing at Vidyard looks to inspire all of you with different ideas for how you can use video content to take your marketing from good to great, giving you results that are amazing, and make people want to engage with your brand.
It’s harder than ever to get people’s attention, right? We’re now living an attention economy, and as marketers, a big part of our job is getting people’s attention, and keeping their attention once we’ve got it. This is where video plays such a key role, especially if you do it right and you do things that are interesting, creative, and can invoke that real personal and emotional response.
Here are 5 ways to create video experiences that help you wow your customers, and boost conversions.
#1 Humanize The Pains
Put yourself in the shoes of your audience and think about, what are some of the pain points they’re trying to solve? And maybe there’s a new content asset that’s focused on your value in addressing that pain. How could you create a video that brings those pains to life and makes it clear that you understand what they are going through, and that you can help solve those pains.
We created a campaign around a particular pain point—poor prospecting emails. Our sales fail video series, featured below, put terrible emails on blast and highlighted our solution to that common pain point--Vidyard GoVideo.
#2 Bring Your Website to Life
There are numerous opportunities for video content on your website. By embedding a video, you can efficiently reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. Video is a great way to get a large amount of content and story across in short amount of time.
#3 Get Very, Very, Personal
Video is an inherently engaging medium, and when you personalize it, it becomes doubly so. We’re social and animals who like to watch stuff—including each other—but when you show buyers a video that includes them in it, they’ll be awestruck. They’ll wonder how you did it and you’ll have both their attention and interest, for as Dale Carnegie reminds us: “A person’s name is to that person the sweetest and most important sound in any language.”
#4 Stop Trying, Start Connecting
There is no better way to ruin an opportunity than for a sales rep to send an obviously templated email. You should have your sales team sending out one-to-one video messages that connect with that individual.
With tools like GoVideo, it’s easy for reps to quickly record 1:1 videos that increase response rates, and give your leads a unique, more personal experience during their buying process.
#5 Culture Videos
I know a lot of companies where marketing kind of ends once customers are acquired, but I think all of us need to get better at making sure the long-term customer experience takes that wow factor throughout the entire journey.
There are lots of ways that we incorporate video into our ongoing outreach to existing customers, like introducing them to their Customer Success Manager (CSM), congratulating them when they hit milestones, giving them product updates, and more. We even make sure to film fun culture videos, like the one below, that leaving our customers feeling more connected with our staff, company, and brand.
What ways are you using creative video experiences to WOW your customers? Let me know in the comments below.
The post 5 Ways to Wow and Boost Conversions with Creative Video Experiences appeared first on Vidyard.
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