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If your business can’t be Googled, then, for most people, it doesn’t exist.
You may be able to create leads via word-of-mouth, social media, or through speaking engagements. But if you don’t have a website or if your site cannot be found online, then you’re missing out on a tremendous amount of business.
You see, the vast majority of people begin their search for a product or service online. In one study, they found that 81% of shoppers search online before they make a purchase decision. In a different survey conducted by PowerReviews, they found that 38% of shoppers start their product searches with Amazon, whereas 35% begin with Google. What is more, the average number of sources people consult before making a purchase decision averages 10.4.
So let’s face it: People search before they shop.
Adapting to this change in consumer behavior is vital to the long-term well-being of your business. In other words, you need to help customers find you online.
In connecting with your target market, there are many tactics you can pursue. But before you do anything, the first step you need to take is to build a solid foundation with your website.
Now, I know this will sound like a no-brainer for many of our readers, but many small business owners do not have a website. According to a report by Clutch in 2016, they discovered that half of the small businesses they surveyed did not have a site.
From their research, there were several reasons provided why these small business owners did not have a site, such as costs and lack of technical abilities. However, the number one reason listed for not having a site was relevancy. Basically, many small business owners do not believe a website is relevant to their business or customer.
In this post, I want to counter this belief and share five reasons why a website is essential for your business—regardless of your industry.
1. Websites let you control your audience’s experience
Instead of building a website, many business owners lean toward connecting with their customers exclusively on social media. But there’s one harsh reality when it comes to building your business or brand on social media. It’s like building a house on rented land. You don’t actually own it.
For example, social media networks will not ask for your permission to make changes to their services. Often, the changes social media platforms make are beneficial in general, but they may adversely affect your relationship with your customer. However, building a website for your business puts you in control.
For your website, you have complete control, you can customize it however you see fit, and you don’t have to battle with any distractions.
What is more, it’s easier for you to lead your potential customers and hold their attention as they go through the buying cycle — first becoming aware of your product or service, then considering its value, and finally deciding whether or not to make a purchase.
2. Websites let you reach your audience without a gatekeeper
The promise of reaching billions of people on social media is just a promise. You can amass a huge following on social media, but you will not be capable of actually communicating with every single individual unless you pay to play.
For instance, Twitter says you can freely reach 30% of your followers, whereas Facebook puts you in a position where you have pay to be seen by more than 5% of your followers. (Some brands with 500K likes on Facebook report only 2% organic reach.)
Since social media platforms limit your potential reach (and third-party apps sometimes block your ads), it doesn’t make a lot of sense to primarily promote your business on social media.
3. Websites will lead to more in-store purchases
Do you want more people to visit your store’s physical location? Then build a website and optimize it for local search results.
Recent studies have discovered a growing trend in what’s called “webrooming.” For many people, they prefer to search online before they make a purchase offline. So, before entering your store, they will search online for their product of choice.
What does this mean for you?
Simple, it means your website is your company’s virtual front door.
4. Websites are what customers prefer
Where is the best place to interact with your audience?
Answering with “social media” is usually the way people respond. And it makes sense, too. Social media platforms are where billions of people around the world go to connect with their family, friends, and even brands online.
But here’s the crazy thing.
When it comes to engaging with you and your brand online, adults online are three times more likely to visit your website than your Facebook page. (This is just one example among many.)
People may like your updates, retweet your tweets, or even leave a comment, but when it comes to engaging with your company online, they would rather visit your website to learn more about your business and offerings compared to social media.
5. Websites are a better way to collect data
On social media, the connections you have and the data you collect belong to the social media platforms, which isn’t the case when you build an online audience through your website. You are in charge of the connections you make. You own the data. And you can take it with you wherever you go.
On the surface, this may not seem like a big deal. But the data you accumulate over time can help you exponentially. From possessing comprehensive analytics, customer contact information, and purchasing history, you can place yourself in a great position to meet your customer’s needs.
Do you want more business?
Then let me ask you this question: Do you have a website?
If yes, then great. You’re well ahead of the game. But make sure your site is optimized for keywords relevant to your business and that it works on mobile devices.
If no, then you need to build a website. Don’t allow the misplaced fear of costs or technical skills get in your way. There are many cost-effective options you can choose from to build a website for your business
The post 5 Reasons Why a Website is Essential for Your Small Business appeared first on The Copybot.
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At 4:23am in the morning, I hopped in an Uber to the airport, and it was the start of something pretty amazing that would take place during the next 36 hours.
No, this amazing experience was neither a surprise free breakfast nor heated seats. Instead, I received the gift of new appreciation, clarity, a sign, and a message–all of which are relevant sales lessons for SDRs.
During our free online bootcamp and paid fellowship, we teach all of our students to take advantage of every conversation and strive to always be learning. Last Thursday morning, it was my turn to wake up and smell the coffee.
As I spoke with, my Uber driver, he quickly reminded me of a few core principles that apply to everything from driving for a ride-sharing company to working as an SDR:
My Uber driver shared with me that he worked every night from 10pm-7am. When I asked him the simple question, “Why?,” he simply shared that no one else was working these shifts. This guaranteed him a steady flow of riders that gave him the best opportunity to make the most money while other people were literally sleeping.
This timing during the night that the Uber driver worked was no accident. When he first started working for Uber, he wasn’t happy with his income and decided that he needed to test and adapt his approach if he was going to make it. He found that early in the week, he could get airport runs at this time and during the weekend, he could get the bar crowd. He identified a time frame that would maximize his revenue.
During our ride to the airport, as I sat in the backseat half awake, he turned up jazz music and did not complain. All sales people tend to complain all the time–even after they land great roles–and Fred should be a role model for anyone that says that their “job is too hard” versus taking the time to grind and do the work.
Fast-forward two days later when I was having dinner and came across the sign below. It quickly reminded me that:
With a short Q4, it is easy for SDRs to panic. The rocking chair quote should serve as a reminder to constantly keep focusing on your activities,, rather than worrying about the limited number of days and seasonality. Remember it is a numbers game–not a waiting game.
When you are feeling the pressure, remember this is when it’s most important to ask for help. Talk with your manager, mentors, and colleagues for their suggestions on overcoming these feelings, and work through the stress with their support.
If you chose to do nothing rather than putting in the hard work, you aren’t going to make it. Be honest with yourself about what is working, what isn’t, and then set expectations so you can hit your goals.
Racing back to catch up with work at the end of the weekend, I sat down to crank through emails. Someone had left the below fortune cookie note next to me at a local coffee shop, and it reminded me of these final lessons:
If you are going to go into sales at a startup, please take a moment and realize how challenging it is going to be. Landing a job is hard enough, but then add on the pressure to hit targets, fight through operational chaos, sell a product no one has heard of, and then make sure that you are ready for the battles that are about to take place and the lessons you will learn shortly thereafter.
If you are going to be in sales for the long-haul, remember to breathe. There will definitely be ups, and definitely be downs, and everything in between. Set goals for your sales career so that you don’t measure yourself by the number of deals you closed, but by the relationships you have built and value you have added for others around you.
My dad first shared this line with me, and I’d encourage everyone to think about it as they are at their current sales role or looking to take a new one. Being an SDR isn’t for everyone, so make sure that you are spending your time doing something that is important to you and that you care about.
If you made it through reading these nine lessons, you are already on your way. I feel extremely fortunate with everything I learned this past weekend and over the past few years. It is my hope that maybe just one of these reminders struck a chord with you and that it hopefully will make your week, end of the quarter, or even life that much better.
This article originally appeared on the sales bootcamp website
The post 9 SDR Lessons from an Uber Driver, a Rocking Chair, and a Fortune Cookie appeared first on Vidyard.