There are times when little decisions lead to extraordinary results.

I’m not talking about the little decisions you need to make every day toward building a successful career, business, or fulfilled life. I’m talking about the times when you make a seemingly small decision for your business, and it ends up having tremendous results.

This is exactly what happened at Tithe.ly.

Like every business, we were exploring ideas to increase our leads and boost our conversion rate. During this same time, we were also identifying ways we could better serve our customers with timely support.

After spending a few months reviewing a variety of solutions, Frank Barry, Tithe.ly’s COO, decided to add live chat to our site. He knew by adding this service to our site and adapting our team to this new tactic would be helpful. But it’s safe to say that all of us were blown away by the results — especially regarding the increase in our conversion rate.

As it turns out, after adding live chat to our site and making a few internal changes, our conversion rate skyrocketed 155% month-over-month.

Take a moment to let that number sink in.

Before diving into the steps we took to increase our conversion rate with live chat, I’d like to start off by sharing more context about why we implemented this service in the first place.

Click here to read the entire article on Marketing & Growth Hacking.

The post How Tithe.ly’s Conversion Rate Skyrocketed 155% Month-Over-Month with Live Chat appeared first on Copybot.

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Looking for ideas for your next blog post?

You should try writing a product comparison post.

It’s basically just an article where you compare two (or more) popular products against each other. And it works like a charm in virtually every field.

Are you a travel blogger?

You could compare hotel chains, airline credit cards, or pit Airbnb against VRBO.

Food blogger?

You could compare blenders, weight loss programs, and recipe books.

Digital marketing blogger?

You could compare courses, website plugins, and SaaS tools.

As you can see, writing a product comparison post works in basically any niche.

And here are three reasons why I think you should give writing product comparison posts a try:

1. Product comparison posts are super helpful for readers

As bloggers, perhaps our biggest job is helping people save time by making the information they need more convenient.

In a crowded Internet, people have shared many ideas. But we can make readers’ lives better by presenting content in a convenient format.

Product comparison posts are a great example. By providing the information readers need all in one place, we can help them skip or reduce the tedious work of researching various solutions.

2. Product comparison posts are a great way to educate yourself

We all know using the best tools is essential. But finding the time to research different options is tough — and usually gets pushed to the back burner.

Writing a product comparison post allows you to kill two birds with one stone. You get a great blog post you can proudly share and a chance to become more knowledgeable about products that can help you and your readers.

3. Product comparison posts can make money

Many companies have affiliate programs bloggers can join that pay you for generating leads. If you write a definitive product comparison post about two relevant products and share it with your readers, you might convert a few people into paying customers — and earn a commission for yourself.

So, now that you’ve read about the benefits of these articles… want to give it a try?

Here’s how to write a definitive product comparison post

Follow these 4-steps to write a product comparison post that will convert massive amounts of leads:

Step 1: Pick two products or services your readers are interested in

Think through these questions to find the best products to compare:

• Think of a problem your readers might face, and two solutions they might consider.
• Think of a tool your readers might already use, and an alternative they might like to try.
• Think of a tool you currently use, and some alternatives you’d like to try.

Step 2: Pick some facts about the products to highlight

As the name implies, your goal in a product comparison post is to highlight differences. One of the biggest mistakes you can make with this type of article is writing general product reviews and never pointing out any key distinctions.

I’m not saying you have to pick a winner or make a one-size-fits-all recommendation. On the contrary, it’s usually a game of pros and cons.

For example, one product might have more features, while the other product is cheaper. Which is the better product for the reader? It depends on what they value more: Features or cost savings. Your job is merely to point out these differences.

Here are some areas you can highlight:

• Pricing
• Key features
• Regions where the product is available (when applicable)
• Reviews (if possible)

There will also be some topic-specific differences you’ll want to highlight.

For example, this review of Daily Harvest and Green Blender, two popular smoothie delivery services, points out the differences in the size of the smoothies; whether the recipes are organic, gluten-free, or vegan; and whether the ingredients are shipped fresh or frozen.

Step 3: Do your research

Now that you have a good idea of what areas you want to cover, you can go on a scavenger hunt to find the answers. Company websites are where you’ll probably want to start, but Google is a big help too — if you know the right tricks.

When you search a keyword followed by the name of the product’s website (“keyword” + “product’s website”), Google can often point you to the best pages for answers faster than you can find them by browsing.

A side-note about finding product reviews:

Reviews and ratings are an incredibly valuable data point to include in your product comparison posts because they quantify how satisfied customers tend to be with a product. However, finding scores to share can sometimes be difficult‚ especially if you don’t know where to look.

Food Delivery Guru has a great post comparing Blue Apron against Hello Fresh (two meal kit delivery services that send customers pre-portioned ingredients for cooking easy homemade meals.) Since retailers like Amazon don’t sell these meal delivery subscriptions, you might think there would be no way to show reviews. But Food Delivery Guru gets around that by featuring the companies’ Trustpilot scores.

Trustpilot is a website where customers can post reviews for products they’ve tried. There are many sites like it, and you can find these sites by Googling what you’re looking for—i.e., “Hello Fresh reviews”.

Look for a reputable site that has a considerable number of reviews for both of the services you’re comparing. For example, if one product has a terrible rating but only three reviews, it would probably be unfair to use those metrics as the basis for a comparison.

Step 4: Write the post

You can be creative in the outline you choose to use, but remember, your job is to make the information easy to find and understandable.

Here’s a basic outline I’ve found to be useful:

• Acknowledge the problem the reader is facing
• Mention the tools that could solve the problem
• Quickly explain how the post will help readers pick the best option for their unique situation
• Offer a side-by-side comparison chart for an easy overview
• Write a short review of product 1 highlighting unique features
• Summarize the pros of product 1 using bullet points
• Write a short review of product 2 highlighting unique features
• Summarize the pros of product 2 using bullet points
• End with a conclusion that suggests which product is better for specific groups of people based on their circumstances (e.g., “If you’re looking for the cheapest option…”)

Do I have to limit myself to only two products or companies?

Absolutely not.

Kindlepreneur has a great article that helps aspiring authors pick the best book writing software for their needs. Although the name doesn’t explicitly say it, this blog post is really just a definitive product comparison post. In the write-up, the authors actually compare five different tools you can use to write books.To keep the post from becoming overwhelming, the authors do a few things really well:

• They highlight mutually exclusive differentiators (like which book writing software works for which device), helping people quickly narrow down their options.
• They keep their overviews for each of the five products short.
• They use a lot of bullet points to communicate important facts with less text.

Over to you

Now you have some great reasons to consider giving a product comparison post a try, clear steps for how to write one, and several examples of great articles you can reverse engineer.

If you have any questions, be sure to post them in the comments!

The post 3 Reasons Why You Should Write Definitive Product Comparison Posts appeared first on Copybot.

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Making mistakes isn’t fun.

They can cause setbacks, result in financial loss, or cause bad blood with your team. Thankfully, you can learn from your mistakes and the mistakes of others. Or, in this case, you can learn from my content marketing mistakes.

Over the past six years, I’ve had the opportunity to work for some fantastic companies and provide content marketing support for a variety of product launches, including:

• Serving as the senior content marketer for a fast-growing SaaS company
• Directing the content strategy for a popular faith-based organization (1.2 million pageviews per month)
• Launching dozens of book marketing campaigns, including several New York Times best-sellers
• Overseeing the content strategy for best-selling author Jeff Goins
• Providing content marketing support for national events, online courses, and albums

After reflecting on my experience, I wrote 6 Most Devastating Content Marketing Mistakes to help you avoid the big mistakes I made. This guide will help you steer clear of those mistakes and chart a course to help you maintain momentum.Don’t feel like you’re alone in your work.

You don’t have to figure everything out yourself.

Take a few moments to read this guide, digest the short lessons, and make sure you’re not wasting your time or money.

Click here to get your copy of 6 Most Devastating Content Marketing Mistakes.

The post The 6 Most Devastating Content Marketing Mistakes appeared first on Copybot.

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The following is a conversation I had with Abby Wolfe from The Muse about my transition from working in a call center to serving as a content marketer. 

If you’d told Jesse Wisnewski—Senior Content Marketer at Tithe.ly and founder of Stillhouse Marketing—10 years ago that he’d have a content-focused career one day, he wouldn’t have believed you.

“I always struggled tremendously with reading, grammar, and writing,” Wisnewski shares. “I just didn’t apply myself. I actually did so poorly in high school English that I had to take a remedial course when I started college.”

After graduating college, he spent a brief time training to sell insurance before deciding he wanted to be a pastor. He resigned from the insurance industry, relocated to take an unpaid internship with a church, and then he started grad school for religious studies.

It was during his masters program that he really developed a passion for writing. But even this didn’t make him consider a career in content. Instead, while still going to school part-time, he took a call center position for a communications company until something he was more interested in came along. He ended up being there for nearly three years. It was a tough time for him emotionally, as he was tired of spending time at a job he didn’t love. But with a wife and four kids at the time, he couldn’t leave—he had to help pay the bills.

In an effort to help, a friend told him about a job opening at a church that seemed right up Wisnewski’s alley. But when he looked at the job description, it didn’t really interest him.

“Another opening did catch my eye, though,” he shares, “A staff writing position. I realized this was exactly the type of work I wanted to do.” Going with his gut, he applied. And since he’d been writing on the side, he got the job.

Since then, Wisnewski has held a few different content jobs, such as marketing manager and account manager at a few different publishing companies. In early 2018, he launched his own content marketing agency, and, most recently, he landed his current gig at Tithe.ly, an online and mobile-giving company for churches and ministries.

“When I saw this opportunity—the chance to pursue the type of work I love at a company whose mission aligns with my values—I knew it was a match made in heaven,” he shares.

To hear more about my journey into content marketing, click here to keep reading.

The post I Was Able to Combine My Passion for Religion and Content Into a Job I Love appeared first on Copybot.

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