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Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards.
Just see what I mean.
How do you think he did it? Strength? That’s what most people say, and it’s the same dismissive explanation most people give for why great salespeople or marketers close more business: they have charisma, intuition, or are lucky. But this reasoning is dead wrong.
The secret to sales, marketing, and martial arts is much more complicated than that.
It all starts with a growth mindset
According to Angela Duckworth, a psychology professor and author of Grit, there are two types of people in this world: those with a growth mindset and those with a fixed. People with a fixed mindset think success is predetermined by natural ability. People with a growth mindset believe success is an outcome of hard work. Nothing is more predictive of long-term success than having a growth mindset.
Let’s return to our Bruce Lee analogy. Was he exceptionally strong? Absolutely. But to call that his only advantage would be to entirely miss the real explanation for his deadly punch. In a 2012 study of karate fighters, researchers found that strength was not deterministic of punching power. Something else was, and with a slow-motion camera, they discovered it.
Lee’s deceptively short punch is actually a long series of coordinated movements. Watch it again in slow-motion and you’ll see.
It starts with Lee’s legs. As each movement reaches peak acceleration, it sets off the next movement, like series of firecrackers. His back leg explodes and snaps straight, turning his hips. Power quivers through his body to his striking shoulder—his elbow extends—his wrist flicks—impact. Lee’s one-inch punch concentrates some of the biggest muscles in his body into just his fist.
Lee figured out how to do this through a lifetime of training, testing, and perfecting his technique, driven by a conviction that through effort, he could master moves that nobody is born with. It was his brain, not natural brawn, that powered his punch.
So why are we telling you all this? Because you can use this principle to master sales and marketing.
Give it a whole-body punch
If we adopt a growth mindset, we’re forced to look at the top salespeople and marketers very differently. When we watch their effortless sales or genius lead-gen campaigns in slow-motion, what’s really happening?
For salespeople, we see a Bruce Lee-like symphony of motion. The effortless final customer signature really started years earlier with a voracious appetite for psychology books, persuasion, and technology. They honed their ability to establish instant rapport and used inbox-busting and personality-broadcasting tools like video which gave them so much momentum that by the time it got to negotiations, all an observer could see was a one-inch punch and the prospect saying, “Yes!”
For marketers, the campaign with the unbelievable conversions actually began many years and several roles prior, with a keen love of storytelling and a hard-won empathy for seeing the world through others’ eyes. They came to understand the elements of persuasion well enough to launch campaigns with such accurate cocktails of ideal customer personas, creative, and delivery systems, that they’re all over in the blink of an eye.
Both the top salesperson and the top marketer got to where they are through a steady growth mindset, and so can you. And as Bruce Lee put it:
This November we hosted Fast Forward —Vidyard’s premiere virtual summit for perfecting the sales and marketing arts. All the sessions are now available on-demand to make sure you get to hear from the martial masters of sales and marketing. You’ll soak up some of the world’s greatest advice from top thought leaders and learn to turn those final inches into devastatingly powerful full-body punches.
Watch the martial masters of sales and marketing from Fast Forward
The post How to capture buyers with the explosive power of Bruce Lee’s one-inch punch appeared first on Vidyard.
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Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video.
KITCHENER, Ontario – December 5, 2017 – Vidyard, the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Vidyard also is supporting new video content formats including 4K and 360 degree video.
“It’s no secret that marketers are using more and more video throughout the buyer’s journey, but most lack the tools they need to transform those videos into high-performance lead generation tools,” said Jeff Loeb, CMO at Vidyard. “Vidyard’s new industry-first capabilities for in-video interactive CTAs, automated transcription, and social video will help marketers quickly turn their existing videos into lead generation machines that immediately drive sales pipeline”.
With its new Autumn 2017 release, Vidyard has added the following capabilities to its video marketing solution:
Interactive Events Instantly Optimize New and Existing Video Content
Vidyard’s Interactive Events Library helps marketers optimize new and existing video content for audience engagement and conversions. Interactive lead forms, annotations and calls-to-action can now be created, managed and applied to one or more videos from one central location within the Vidyard platform. The Interactive Events Library will help marketers add engagement and conversation opportunities to any video they publish, inviting viewers to download a related asset, register for an upcoming conference, subscribe to a newsletter or book a sales demo in a way that’s a seamless part of the video-viewing experience.
“Vidyard is in a league of its own when it comes to getting value out of sales and marketing videos. As a marketer, it’s been a continued frustration to not be able to measure the ROI of the video content we create. With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB. “With their new Interactive Events Library, we were able to quickly apply CTAs to all of our existing videos, allowing our video content to create real-time lead conversion. Best of all, the Vidyard team made it fast and easy.”
Free Automated Transcriptions Simplify SEO and Increase Discoverability
With the addition of Free Automated Transcription capabilities, marketers and demand-generation teams can easily transform their video content in more discoverable and accessible content assets. Transcriptions also help digital marketing teams populate SEO metadata on websites to ensure that videos are reaching the broadest audience. Transcription data follows Vidyard-hosted videos wherever they go, so wherever they end up, whether that be on a landing page, as the hero of a video email campaign, or across social media, they come with transcription. Marketers can also repurpose this copy to create corresponding blog posts, social media ads, bylines, and more.
Facebook Analytics and New Content Format Support
With the addition of Facebook Analytics within Vidyard, B2B marketers now have a single and centralized view of unique video viewer data. This will help them understand how videos contribute to their overall social media strategies. Understanding what types of posts drive the most reach engagement can help marketers better understand what types of videos are consumed most often so they can regularly include that type in their content calendars. The at-a-glance comparison will help them better understand on how their video content is performing across various channels from one place.
Vidyard has also extended its capabilities to support for 360 degree, 4K, H.265 and VP9 video formats, which opens up new video marketing possibilities. Creative, video, and marketing teams alike will love this new functionality because it will allow their lead generation process to extend across industry-leading, high-quality video formats.
The post Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video appeared first on Vidyard.
A video with an event should be the norm, never the exception.
So why do so many videos just fade to black after they end? Fading to black is a wasted opportunity to drive leads to engage with more content, interact with a call to action (CTA), or explore your organization further.
Interactive events are moments that you choose to enhance the video experience for your customer. Ensuring you’re driving engagement at key moments during your video.
Maybe you use interactive events to collect names with a lead capture form
or maybe you use them to serve up recommended content at the right time in your video,
or to guide them to the next step in the buyer’s journey at the end of your video.
No matter how you use them, interactive events let you spice up your video content by adding event registration forms or suggested content, to make every video relevant and engaging.
Interactive events are located in one central location, so you’ll always be able to create events quickly, and easily apply them to one or more videos in your library. Being able to create an event once and apply it to multiple videos across your library not only saves you time but helps your content stay on brand.
You’ll be able to standardize one event across your sales organization to promote priority campaigns, like a user conference. Or easily create a registration form for your upcoming webinar and apply that to the end of all marketing videos in your library. Now you’re ensuring your videos have consistent messaging, and promotion across your organization.
Interactive events are exclusive to the Vidyard platform and provide additional value to you and your customer, allowing you to customize the viewing experience for all of your videos.
There are even more great features available with Vidyard to help make your video content stand out from the rest and help you generate more leads. These new features were designed to enhance your content, drive greater demand, and make your videos work as hard as you do. See them in action during our latest webinar.
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