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Dust off your webcam and get ready to put video back into focus!
The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Read on!
Video has been proven to boost sales response rates, drive SEO performance, hit registration targets, close more deals – the list just goes on. But what types of videos have the greatest impact on marketing and sales? How do you scale video production? When should you use personalized video? Wait, what’s personalized video?
This Fall, Vidyard is kicking off it’s most exciting community initiative to bring those who are in interested in learning and sharing tips, tactics, and experiences using Vidyard together through the “Video in Focus” meetups. Regardless if you are a current Vidyard customer, partner, or just an interested individual, there’s something for everybody.
Andrei Vexler from Ceridian, Jason Gao from Post Beyond, and Steve Dinner from League sat on the panel of our first meetup in Toronto and shared golden nuggets of wisdom and experiences. There was no shortage of questions asked and it was clear that video was on everyone’s minds. An exclusive sneak preview of the Vidyard product roadmap was shared afterwards, followed with networking over delicious appetizers and a tour of our partner and venue host, Media One Creative.
We broke bread, literally, at the VIP Breakfast we hosted during INBOUND 2017. We had customers visiting from UK, partners from Japan, and industry leaders like Jen Spencer in attendance, enjoying breakfast and networking before heading off to the conference. Vidyard’s VP Marketing, Tyler Lessard, also hosted a roundtable discussion with 22 attendees and a live Chalk Talk.
Each meetup is unique and we invite you to take part in our next meetups! Video enables us to communicate more easily but nothing beats in-person conversations.
Here’s what one of our attendees, Meaghan Halloran, said about the Toronto event:
Where are we off to next?
We are heading to Seattle, Austin, and Atlanta next. Check out our Eventbrite page for all upcoming events and we’re also taking applications for meetup organizers! Apply now and be the video champion of your city.
Can’t join any meetups in person? Don’t worry, we’ve got you! Join us on the Vidyard Community on Slack to see what your peers are doing with video, pick up some new tricks, and be the first to get Vidyard product updates.
The post The Vidyard Community is Coming to Cities Across North America! appeared first on Vidyard.
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If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing.
Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound. They have the superhuman ability to ignore practically everything. Some 86 percent of them exhibit banner blindness and only two percent of emails they receive are ever opened.
If they stood in the center of a crowded stadium with all the marketers on earth shouting at them, they’d likely hear next to nothing.
For marketers, these buyers can be formidable foes. In order to break through and be heard many are turning to personalized video—and are overjoyed to find that it can be more effective than a truckload of kryptonite.
Buyers don’t really ignore you, they ignore things that are irrelevant
Just remember, it’s nothing personal. Buyers are bombarded with as many as 2,900 messages each day. The only way to process it all is to develop a subconscious filter for everything that sounds irrelevant. That could include the phrase “Dear Sir or Madam,” pop-ups, unknown URLs, and lavish offers from Nigerian noblemen. Filtering allows buyers to stay sane and only consciously engage with the messages that matter.
So what messages matter? Ones from friends, family, colleagues, and trusted influencers. As a marketer, if you want to break through that superhuman filter, be like your buyer’s friends and create a personal connection. There’s no better way to do this than with video.
Personalized video is your kryptonite for every stage of the funnel
Video is an inherently engaging medium and when you personalize it, it becomes doubly so. We’re social and animals who like to watch stuff—including each other—but when you show buyers a video that includes them in it, they’ll be awestruck. They’ll wonder how you did it and you’ll have both their attention and interest, for as Dale Carnegie reminds us: “A person’s name is to that person the sweetest and most important sound in any language.”
Here’s a taste of that sweetness:
Personalized video is a devastating weapon for breaking through subconscious filters and achieving awareness. Properly applied, it can:
Video is your key to getting heard by buyers with the superpower of selective hearing.
But wait, how does it work?
Indeed, how do you personalize videos at scale without spending a ton of time? What results to companies like Marketo, Reltio, and Influitive see with it? And where can you test drive this to see a video that’s been personalized just for you?
Great questions. It’s all in our new ebook, How to Drive More Sales Ready Lead with Personalized Video.
Read it and you’ll learn all the secrets video can offer: for you to finally be heard and to capture a superheroic level of attention from your prospects.
The post Why Personalized Video Excels at Breaking Through to Buyers appeared first on Vidyard.
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